{"id":270,"date":"2026-10-17T04:52:08","date_gmt":"2026-10-16T20:52:08","guid":{"rendered":"http:\/\/ziyuan.nuyun.cn\/?p=270"},"modified":"2026-10-17T06:00:07","modified_gmt":"2026-10-16T22:00:07","slug":"%e5%93%81%e7%89%8cvi%e8%ae%be%e8%ae%a1%e5%85%a5%e9%97%a8%ef%bc%9alogo%e5%92%8c%e5%9f%ba%e7%a1%80%e9%85%8d%e8%89%b2%e7%b3%bb%e7%bb%9f%e6%80%8e%e4%b9%88%e5%81%9a","status":"publish","type":"post","link":"https:\/\/ziyuan.nuyun.cn\/index.php\/2026\/10\/17\/%e5%93%81%e7%89%8cvi%e8%ae%be%e8%ae%a1%e5%85%a5%e9%97%a8%ef%bc%9alogo%e5%92%8c%e5%9f%ba%e7%a1%80%e9%85%8d%e8%89%b2%e7%b3%bb%e7%bb%9f%e6%80%8e%e4%b9%88%e5%81%9a\/","title":{"rendered":"\u54c1\u724cVI\u8bbe\u8ba1\u5165\u95e8\uff1aLOGO\u548c\u57fa\u7840\u914d\u8272\u7cfb\u7edf\u600e\u4e48\u505a"},"content":{"rendered":"<p>\u521b\u4e1a\u505a\u54c1\u724c\uff0c\u5148\u505a VI\u3002\u4e0d\u7528\u627e\u5e7f\u544a\u516c\u53f8\uff0c\u81ea\u5df1\u4e5f\u80fd\u642d\u4e00\u5957\u57fa\u7840\u7684\u54c1\u724c\u89c6\u89c9\u7cfb\u7edf\u3002<\/p>\n<h2>\u4e00\u3001VI \u662f\u4ec0\u4e48<\/h2>\n<p>VI\uff08Visual Identity\uff09\u5c31\u662f\u54c1\u724c\u89c6\u89c9\u8bc6\u522b\u7cfb\u7edf\uff0c\u5305\u62ec LOGO\u3001\u6807\u51c6\u8272\u3001\u6807\u51c6\u5b57\u3001\u5e94\u7528\u89c4\u8303\u3002\u5ba2\u6237\u770b\u5230\u4f60\u5c31\u77e5\u9053\u662f\u4f60\uff0c\u9760\u7684\u5c31\u662f VI\u3002<\/p>\n<h2>\u4e8c\u3001\u57fa\u7840\u56db\u4ef6\u5957<\/h2>\n<h3>1. LOGO<\/h3>\n<ul>\n<li>\u5148\u505a\u4e00\u4e2a\u7b80\u6d01\u7684\u56fe\u5f62\u6807\u6216\u5b57\u6807\u3002<\/li>\n<li>\u539f\u5219\uff1a\u7f29\u5c0f\u5230 16px \u8fd8\u80fd\u770b\u6e05\u3002<\/li>\n<li>\u63d0\u4f9b\u5f69\u8272\u7248\u3001\u9ed1\u767d\u7248\u3001\u53cd\u767d\u7248\u3002<\/li>\n<\/ul>\n<h3>2. \u6807\u51c6\u8272<\/h3>\n<ul>\n<li>\u4e3b\u8272 1 \u4e2a\uff08\u54c1\u724c\u8272\uff09\u3002<\/li>\n<li>\u8f85\u52a9\u8272 2-3 \u4e2a\u3002<\/li>\n<li>\u8bb0\u5f55 CMYK\u3001RGB\u3001HEX \u4e09\u4e2a\u8272\u503c\u3002<\/li>\n<\/ul>\n<h3>3. \u6807\u51c6\u5b57<\/h3>\n<ul>\n<li>\u4e2d\u6587\u6807\u9898\u7528\u4e00\u6b3e\u514d\u8d39\u5546\u7528\u5b57\u4f53\uff08\u5982\u601d\u6e90\u9ed1\u4f53\uff09\u3002<\/li>\n<li>\u82f1\u6587\/\u6570\u5b57\u7528\u53e6\u4e00\u6b3e\uff08\u5982 Inter\uff09\u3002<\/li>\n<\/ul>\n<h3>4. \u5b89\u5168\u7a7a\u95f4<\/h3>\n<p>LOGO 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\u662f\u54c1\u724c\u7684\u5730\u57fa\uff0c\u82b1\u4e00\u5929\u5b9a\u597d\uff0c\u540e\u9762\u6240\u6709\u7269\u6599\u90fd\u7701\u4e8b\u3002<\/p>\n<h2>\u7248\u6743\u4e0e\u5546\u7528\u6ce8\u610f\u4e8b\u9879<\/h2>\n<p>\u4f7f\u7528\u8bbe\u8ba1\u7d20\u6750\u65f6\uff0c\u7248\u6743\u662f\u6700\u5bb9\u6613\u51fa\u95ee\u9898\u7684\u73af\u8282\uff0c\u4e00\u5b9a\u8981\u7559\u610f\u3002<\/p>\n<ul>\n<li><strong>\u770b\u6e05\u695a\u6388\u6743\u534f\u8bae<\/strong>\uff1a\u514d\u8d39\u7d20\u6750\u4e5f\u5206&#8221;\u53ef\u5546\u7528&#8221;\u548c&#8221;\u4ec5\u9650\u4e2a\u4eba&#8221;\uff0c\u5546\u7528\u524d\u786e\u8ba4\u3002<\/li>\n<li><strong>\u7f72\u540d\u8981\u6c42<\/strong>\uff1a\u6709\u4e9b\u514d\u8d39\u7d20\u6750\u8981\u6c42\u7f72\u540d\u4f5c\u8005\uff0c\u4f7f\u7528\u65f6\u6309\u8981\u6c42\u6807\u6ce8\u3002<\/li>\n<li><strong>\u4e0d\u8981\u76f4\u63a5\u5356\u7d20\u6750<\/strong>\uff1a\u514d\u8d39\u7d20\u6750\u53ef\u4ee5\u7528\u6765\u505a\u8bbe\u8ba1\u4f5c\u54c1\uff0c\u4f46\u4e0d\u80fd\u6253\u5305\u8f6c\u5356\u3002<\/li>\n<li><strong>\u5b57\u4f53\u7248\u6743<\/strong>\uff1a\u5546\u7528\u5b57\u4f53\u4e00\u5b9a\u8981\u4e70\u6388\u6743\u6216\u7528\u514d\u8d39\u5546\u7528\u5b57\u4f53\u3002<\/li>\n<\/ul>\n<h2>\u65b0\u624b\u5e38\u89c1\u9519\u8bef<\/h2>\n<p>\u521a\u505a\u8bbe\u8ba1\u65f6\u5bb9\u6613\u72af\u7684\u51e0\u4e2a\u9519\uff0c\u63d0\u524d\u77e5\u9053\u80fd\u5c11\u8d70\u5f2f\u8def\u3002<\/p>\n<ul>\n<li><strong>\u989c\u8272\u592a\u591a<\/strong>\uff1a\u4e00\u5f20\u8bbe\u8ba1\u4e0d\u8981\u8d85\u8fc7 3 \u79cd\u4e3b\u8272\uff0c\u5426\u5219\u6742\u4e71\u3002<\/li>\n<li><strong>\u5b57\u4f53\u592a\u591a<\/strong>\uff1a\u6574\u5957\u8bbe\u8ba1\u7528 1-2 \u79cd\u5b57\u4f53\u5c31\u591f\u4e86\u3002<\/li>\n<li><strong>\u5bf9\u9f50\u6df7\u4e71<\/strong>\uff1a\u6240\u6709\u5143\u7d20\u7edf\u4e00\u5bf9\u9f50\uff0c\u89c6\u89c9\u624d\u6574\u9f50\u3002<\/li>\n<li><strong>\u4e0d\u7559\u767d<\/strong>\uff1a\u5185\u5bb9\u585e\u6ee1\u6574\u4e2a\u753b\u5e03\u4f1a\u5f88\u62e5\u6324\uff0c\u9002\u5f53\u7559\u767d\u66f4\u9ad8\u7ea7\u3002<\/li>\n<\/ul>\n<h2>\u5ef6\u4f38\u5b66\u4e60\u8d44\u6e90<\/h2>\n<p>\u60f3\u63d0\u5347\u8bbe\u8ba1\u6c34\u5e73\uff0c\u4e0b\u9762\u8fd9\u4e9b\u6e20\u9053\u5f88\u6709\u5e2e\u52a9\u3002<\/p>\n<ul>\n<li><strong>\u7ad9\u9177<\/strong>\uff1a\u56fd\u5185\u8bbe\u8ba1\u5e08\u793e\u533a\uff0c\u770b\u5927\u795e\u4f5c\u54c1\u627e\u7075\u611f\u3002<\/li>\n<li><strong>Pinterest<\/strong>\uff1a\u641c\u8bbe\u8ba1\u5173\u952e\u8bcd\uff0c\u6d77\u91cf\u53c2\u8003\u3002<\/li>\n<li><strong>Behance<\/strong>\uff1a\u56fd\u9645\u9876\u7ea7\u8bbe\u8ba1\u5e08\u4f5c\u54c1\u96c6\u3002<\/li>\n<li><strong>B \u7ad9\u8bbe\u8ba1\u6559\u7a0b<\/strong>\uff1a\u8f6f\u4ef6\u64cd\u4f5c\u7c7b\u6559\u7a0b\u975e\u5e38\u5168\u3002<\/li>\n<\/ul>\n<p>\u63d0\u5347\u5ba1\u7f8e\u6700\u5feb\u7684\u65b9\u5f0f\u5c31\u662f\u591a\u770b\u4f18\u79c0\u4f5c\u54c1\uff0c\u6bcf\u5929\u82b1 10 \u5206\u949f\u5237\u4e00\u5237\uff0c\u534a\u5e74\u540e\u5ba1\u7f8e\u4f1a\u660e\u663e\u63d0\u5347\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u521b\u4e1a\u505a\u54c1\u724c\uff0c\u5148\u505a VI\u3002\u4e0d\u7528\u627e\u5e7f\u544a\u516c\u53f8\uff0c\u81ea\u5df1\u4e5f\u80fd\u642d\u4e00\u5957\u57fa\u7840\u7684\u54c1\u724c\u89c6\u89c9\u7cfb\u7edf\u3002 \u4e00\u3001VI \u662f\u4ec0\u4e48 VI\uff08Visua [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-270","post","type-post","status-publish","format-standard","hentry","category-sheji-sucai"],"_links":{"self":[{"href":"https:\/\/ziyuan.nuyun.cn\/index.php\/wp-json\/wp\/v2\/posts\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ziyuan.nuyun.cn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ziyuan.nuyun.cn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ziyuan.nuyun.cn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ziyuan.nuyun.cn\/index.php\/wp-json\/wp\/v2\/comments?post=270"}],"version-history":[{"count":2,"href":"https:\/\/ziyuan.nuyun.cn\/index.php\/wp-json\/wp\/v2\/posts\/270\/revisions"}],"predecessor-version":[{"id":399,"href":"https:\/\/ziyuan.nuyun.cn\/index.php\/wp-json\/wp\/v2\/posts\/270\/revisions\/399"}],"wp:attachment":[{"href":"https:\/\/ziyuan.nuyun.cn\/index.php\/wp-json\/wp\/v2\/media?parent=270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ziyuan.nuyun.cn\/index.php\/wp-json\/wp\/v2\/categories?post=270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ziyuan.nuyun.cn\/index.php\/wp-json\/wp\/v2\/tags?post=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}